Ubigi eSIM Review

3.9/5

Reliable worldwide connectivity pre-installed on laptops and phones — trusted by business travellers.

Updated March 2026
Countries 190+
Starting Price £4.00
Data Type Data only
Unlimited Data No
Tethering Supported
App Store 4.0/5
Google Play 3.9/5
Trustpilot 3.8/5 (6,800)

Our Review

Ubigi occupies an interesting niche in the eSIM market. As one of the older providers, they have built up strong network partnerships across 190 countries, and their unique selling point — pre-installation on Windows laptops — gives them an edge that no other provider can match. If you travel with a Lenovo ThinkPad or Microsoft Surface, having Ubigi built in and ready to connect is genuinely convenient.

For phone-only users, however, Ubigi is harder to recommend over Airalo. Pricing is typically 10-20% higher for comparable data amounts, and the app interface feels somewhat dated. It works fine functionally, but lacks the polish of Airalo or Saily. The auto-renew default on some plans has also frustrated some users who were caught off guard by unexpected charges.

Where Ubigi does well is reliability. The connections we tested were stable, and their European coverage is particularly strong given their Paris headquarters and established network partnerships. Business travellers who need dependable multi-device connectivity will appreciate what Ubigi offers, even if casual holiday-goers will find better value elsewhere.

Pros & Cons

What we like

  • + Pre-installed on many laptops — no setup needed for Windows users
  • + Wide coverage of 190 countries and territories
  • + Reliable connections with strong European network partnerships
  • + Supports tethering and hotspot on all plans
  • + Good range of plan durations from 1 day to 360 days
  • + Established provider since 2016 with solid track record

What could be better

  • - Slightly higher pricing than Airalo for comparable data amounts
  • - App interface feels dated compared to newer competitors
  • - Plans can auto-renew if not manually cancelled — check your settings
  • - Customer support can be slow to respond during off-hours

Pricing & Plans

Ubigi offers approximately 500 plans across 190+ countries, with prices starting from £4.00.

Destination Data Validity Price
Europe 3 GB 30 days £13.00
USA 3 GB 30 days £11.00
Japan 1 GB 30 days £5.50
Global 1 GB 30 days £9.00
Europe £13.00
Data 3 GB
Validity 30 days
USA £11.00
Data 3 GB
Validity 30 days
Japan £5.50
Data 1 GB
Validity 30 days
Global £9.00
Data 1 GB
Validity 30 days

Coverage

Ubigi covers 190+ countries and regions worldwide. Plans are available as single-country, regional (e.g. Europe, Asia) and global options.

Key Features

  • Pre-installed on many Windows laptops (Lenovo, HP, ASUS and others)
  • Works on both phones and laptops with eSIM support
  • Wide coverage across 190 countries and territories
  • Day passes and long-term plans available for flexible usage
  • Auto-renew options for frequent travellers
  • Business-friendly features including multi-device management

How to Buy & Activate

1

Download the Ubigi app or visit ubigi.com. If using a compatible Windows laptop, Ubigi may already be pre-installed.

2

Create an account and select your destination from the available countries and regions.

3

Choose a data plan based on your needs — options range from 1-day passes to year-long plans.

4

Install the eSIM profile via QR code scan or direct installation through the app or website.

5

Enable data roaming on your device when you arrive at your destination to start using data.

Rating Breakdown

Coverage
4.5/5
Pricing
3.5/5
Ease of Use
3.7/5
Support
3.6/5
Value for Money
3.8/5
Overall
3.9/5

Ubigi vs Alternatives

Ubigi's main strength over Airalo and Saily is its laptop integration — if you travel with a Windows laptop that has eSIM support, Ubigi is often pre-installed and ready to go. Coverage is excellent at 190 countries. However, pricing is typically 10-20% higher than Airalo for the same data amounts, and the app feels less polished than Saily or Airalo. For phone-only users, Airalo is usually the better choice.

Feature Ubigi Airalo Holafly Saily
Countries 190+ 200+ 160+ 150+
Starting Price £4.00 £3.50 £5.00 £3.99
Unlimited Data No No Yes No
Tethering Yes Yes No Yes
Trustpilot 3.8/5 4.2/5 4.3/5 4.0/5
Our Rating 3.9/5 4.5/5 4.2/5 4.1/5
Airalo 4.5/5
Countries 200+
From £3.50
Unlimited No
Tethering Yes
Read Review
Holafly 4.2/5
Countries 160+
From £5.00
Unlimited Yes
Tethering No
Read Review
Saily 4.1/5
Countries 150+
From £3.99
Unlimited No
Tethering Yes
Read Review

User Reviews Summary

Trustpilot
3.8/5
6,800 reviews
App Store (iOS)
4.0/5
Google Play
3.9/5

Frequently Asked Questions

Is Ubigi pre-installed on my laptop?

Ubigi comes pre-installed on many Windows laptops with eSIM support from manufacturers like Lenovo, HP, ASUS, Dell and Microsoft Surface. Check your laptop's cellular settings to see if Ubigi is available.

Does Ubigi work on iPhone?

Yes, Ubigi works on iPhone XS and newer models. Download the Ubigi app from the App Store and follow the setup instructions. Your iPhone must be carrier-unlocked.

Will Ubigi auto-renew my plan?

Some Ubigi plans have auto-renew enabled by default. Check your account settings after purchase and disable auto-renew if you do not want your plan to automatically extend. This is a common concern among users.

Is Ubigi good for Europe?

Yes, Ubigi has strong European coverage with partnerships with major local networks. Being based in France, their European connections are well-established. Their Europe multi-country plans cover 30+ European countries.

How does Ubigi compare to Airalo?

Ubigi covers more countries (190 vs 200) and offers laptop support, but Airalo is generally cheaper for the same data amounts. Airalo also has a more modern app. Choose Ubigi if you need laptop connectivity, Airalo if you want the best phone eSIM price.

Can I use Ubigi for business travel?

Yes, Ubigi is popular with business travellers. They offer multi-device management, long-term plans and pre-installation on business laptops. Some companies have corporate Ubigi accounts for managing employee connectivity.

Does Ubigi support tethering?

Yes, Ubigi plans generally support tethering and hotspot sharing, allowing you to connect other devices like tablets or laptops to your phone's data connection.

What networks does Ubigi use?

Ubigi partners with local network operators in each country. The specific network depends on your destination — for example, they use major carriers like T-Mobile in the USA and NTT Docomo in Japan. Network details are shown before purchase.

Can I top up my Ubigi data?

Yes, you can purchase additional data plans through the Ubigi app or website. You can also set up auto-top-up to avoid running out of data during your trip.

Is Ubigi available in Africa?

Yes, Ubigi covers many African countries including South Africa, Kenya, Egypt, Morocco and Nigeria. Coverage across Africa is growing, though some smaller countries may not yet be supported.

Final Verdict

3.9 out of 5

Best for: Business travellers and laptop users who need reliable connectivity across multiple devices with wide country coverage.

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